17 December 2015

The Annie Sloan Fragrance Collection

I am unrepentant about the festive focus this blog has taken in the past few weeks! I love, love, love this season, and all its associated indulgence and frippery. My 12 Crafts of Christmas Campaign is – I hope! – inspiring you to make and create some wonderful adornments for your home, or even some really personal Christmas gifts.

And, on the subject of gifts, I thought this would be a good week - with 8 days to go until The Big Day - to talk about my Home Fragrance Collection: six delicious scents for your home, inspired by some of my very favourite places in France. Do forgive the plug, but they make such beautiful gifts for anyone, whether they are familiar with my products or not. Or use them to fill your own homes with fragrance - from the subtle aroma gently dispensed by my Reed Diffusers, to gorgeous scented candlelight flickering as guests arrive - always so welcoming!

My Fragrance collection was launched back in 2014 and I see it very much as a complement to my other products – accessories, even! I’ve spoken before about the inspiration behind each scent in the range: the lush green grassy notes in Antibes; timeless, leather-bound, woody Aubusson; rich, dry, slightly citrusy yet vanilla-sweet Burgundy; Provence – synonymous with sun-soaked lavender fields and balanced here with the spicy tones of amber and ginger; elegant Versailles with its soft, sophisticated heart of honeysuckle and jasmine; and, of course, Paris itself – translated by me into a luscious Damask rose-heavy bouquet, tempered with soft, powdery iris and a hint of sharp geranium. Each transports me to a different mood, a time, a place. Of course, each can be matched to a colour in the Chalk Paint® range but when you use them in your home, you’ll see they’re so much more than that – scent is so evocative, it is the silent scene setter and the finishing touch to any home!

I also want to say that it was really, really important to me when I created the range that the ingredients used should be organic - that was a no-brainer. The whole range was produced in England, and all materials used traceable to source. I make no claims to being a parfumeur – a venerable profession – but I really have worked on every aspect of this Collection – even down to my own personal take on toile de jouy, the print used to decorate the boxes.

Yours, Annie

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